Being a marketing junkie tends to make me very suspicious of marketing. I tear apart sales, look through promotion…you get the idea. However, I was in Springfield at Battlefield Mall when I think someone got through to me: the Clinique saleslady.
Another beauty admission made openly: I’m horrific with foundation. I either get it too dark, and then it looks like a chalk mask, or I get it too light, and then it looks like I’m trying to uber-correct my complexion. I hate buying from stores like Wal-Mart or WalGreens or any other discount shop - you can’t try it on. What’s the point of spending my gas, and time (showering, putting on clothes, brushing my hair, eating before I shop) — only to find that I gain no benefit from going to the product? I prefer to let the product come to me, quite honestly.
Cheri - my compassionate Clinique consultant - quickly gave an analysis of my face, along with questions about my beauty regimen. Of course, I was openly honest with her about everything. It’s akin to seeing your dentist, I suppose - you don’t really want to tell them you’re brushing twice a day when there’s excessive amounts of plaque on your teeth.
However, like most things I discuss here, this has a logical breakdown of what really made Cheri a great beauty consultant:
Even though Battlefield Mall was experiencing some heavy construction, Cheri was making very sure that everything was kept clean. When Mr. Deluxegrrl’s mom was trying on lipstick, Cheri made sure to wipe down the stick, then spray it with alcohol, wipe it again, and then offer DeluxeMom a q-tip to apply it with. Nice catch. For me, she cleaned her hands well, cleaned my face, and then applied the foundation to the back of her hand (like a palette), which was then applied to my cheek. Score!
I’m rather new to Clinique, but rather than going into a song and dance about the infinite wonders of Clinique, she simply brought me what I asked. She did mention their popular scrub, but only after I mentioned hating my apricot scrub currently. I like that - give the customer what they need, when they need it. We know we’re at a Clinique store, so we’re obviously already interested in Clinique products. Score again!
One thing that upset me about Sally Beauty Supply was that most of the staff at the store I frequent aren’t cosmetologists — they don’t really have any professional backing to really say what I should put on my head or not. The advice I get is generally good, but when I’m brand-shy, or just switching away / to a product, I really want a solid foundation. Presence. Credibility. Knowledge. Say it with me if you need to, but you should be looking for these factors too! Cosmetics are expensive as it is without having to pay for mistakes that could have been avoided!
Contrast this with my Clinique experience — Cheri was very receptive to questions, fielding me some of her own, while still remaining friendly. She wasn’t defensive, and even told me a little about herself.
Do they remember to tell you about the company’s bonuses and promotions? Do they offer you samples before you buy? Do they remember to give you the reins and let you try on what you feel comfortable with? Remember that these are ultimately your dollars you’re spending — these details matter when it comes to your shopping experience!
I truly did enjoy my experience buying Clinique products — $23 later, I have foundation that works beautifully, covers effortlessly, and gives me a rich, even skin tone. Compared with shopping at Wal-Mart (very self-serve), I like shopping with a good makeup consultant — they help me target what I need, while filtering out what I don’t.
Up next: DeluxeGrrl & The Beauty Consultant Pt 2 - The Basics of Choosing Foundation
This post is part of the Makeup Madness collection. No affiliate links were harmed in this post.
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