I’m not quite sure Slim fast is getting a clue — the last round of commercials that sounded really interesting. I mean, the commercial included hips and curves — at least I think so. Of course, I’m always happy about diversity — but that isn’t the point of my concern.
The theme music is catchy — I mean who doesn’t like jazzy music? Having the models, “shake it to left and shake it to the right” is clever, but I wonder if Slim Fast actually wants to promote a healthy body image?
I do like the way this advertising is going — shifting from a move to super skinny to a (gasp) “healthy at every size?” If the focus is on keeping your hips & curves, I’m definitely interested. Though my cynical nature makes me think this is 100% a marketing ploy to catch that ever-loyal (and deep pocketed) plus size market.
I tried to find the commercial I’m talking about on youtube, but I can’t. I did find another site talking about it The Hathor Legacy. We both agree on one thing though: it looks good that Slim Fast is using real people with realistic weight goals.
Check out an index page on the Slim Fast website. It’s got the gals from the commercial, along with some nice looking plus sized men. Yum 
Maybe my cynicism is undeserved, but I’m always wary of advertising — and I’m immersed in quite a bit of the stuff every day — more so than the average person. If Slim Fast is turning a new leaf, hopefully that could mean a big change in the weight loss industry as a whole. After all, SF is a major player in the game (mainly basing this off ad rotation — a company wouldn’t grab professionalesque TV commercials on multiple networks if they weren’t turning a good sales volume, in my opinion), and it could signal that other players will follow suit.
We’ll have to see. For now, I’ll take Slim Fast in the Kitchen with the Candlestick — I don’t think wax has calories.
What’s your clue?
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February 12th, 2007 at 1:40 pm
But… if I’m going to sacrifice real food for some fake disgusting milkshake non-natural concotion in a can (and no, my dear college housemate, it does not taste better if you put a banana in it. Then it just tastes like ass with banana) I’d better be getting skinny. I see what you’re getting at - it’s nice when advertising includes all kinds of people, yes, even diet advertising - but I’m even more cynical than you, I think, and see this as a super clever way to suck even more people in. “Look! We love fat people too! We’re friendly to you, just drink us! Driiiiinnnkkk usssssss.” Now you’re paying attention to a Slim Fast ad that you’d otherwise dismiss. Gotcha.
February 12th, 2007 at 1:46 pm
Marylynn -
Thanks for stopping by and reassuring me that my cynicism is warranted. Would you mind if I brought your comment upstream? It’s a great point that I don’t want to be overlooked.
and I died at the “Driiiiiinkkk ussssss” line.
Welcome.
February 12th, 2007 at 2:33 pm
Do whatcha want!
February 13th, 2007 at 9:20 am
I haven’t seen the ad but I know that Slimfast is uber nasty and just because they have some fat folks in there commercials is not going to make me drink that swill or ask anyone else to either. I would prefer to suck on a piece of wood.
February 14th, 2007 at 5:36 pm
I’m trying to find the Slim Fast commercial on line myself. I’m the vocalist. Glad you like the music
March 6th, 2007 at 7:53 am
i totally agree with you. but i was wondering do you know whose voice is singing the song in the commercial? it sounds like a voice i know i just cant seem to figure it out.
sincerely,
kayluh
March 11th, 2007 at 12:53 am
While I think it’s great that they’re using more ‘real-looking’ people, I just don’t believe in diets…period. They don’t work in the long term. The unfortunate thing is that companies like Slim fast are taking money from women, who are probably underpaid, by lying to them about the weight loss. In maybe 95% of the cases, these women won’t be able to keep the weight off. They’ll gain it back along with some additional weight. Then the cycle starts again. The goal should be to eat healthier and exercise - not just to lose weight, but to be healthy. I feel sorry for women who are on the diet merry-go-round. I’m in several plus-size groups and there are a lot of members who’s lives are on hold because they are waiting to lose weight before they start enjoying life. It’s so sad.
March 28th, 2007 at 9:16 am
Hi ppl i am just wondering if anyone knows the name of the song in the commercial lately…it really rocks and its not
Hippy Hippy Shake, a line is “give me just a little more time and our love will surely shine” I am pretty sure
if anyone can help me please email me at kathleen_g3@hotmail.com THANK YOU
April 6th, 2007 at 1:36 pm
The commercial is on youtube now. I’m not sure if you really recognize the voice. I’m the singer. Unless you have Tower of Power CD’s you probably wouldn’t know my voice.
Still glad you like the commercial. I hope they play it forever!!
Brent