I got an email the other day from a lady doing PR for missphit, an interestingly in-your-face website selling clothing for in-your-face fashionistas. Considering my great respect for the PR field (lot of hard work and your deluxe bloghost wouldn’t mind getting involved in that side of the field), I figured I’d write a little bit about the site and knock out a blog post at the same time.

I checked out the site with a little bit of tension — I’m willing to see that there’s a lot more players in the women’s plus size fashion market, but usually the website lets me down in more ways than one. Coming from a more technical background, I’m a little picky when it comes time to actually break out the credit card and start shopping. I have to say that I’m really pleased with what Missphit is doing right now with their site.

I had to include one of their kimono style tops as part of this blog piece — it caught my eye, and I really like it. I think a lot of the designs are really, really neat — some are classic, others are retro, some are funky and others are nice for a white collar office dweller that wants to look more …ahem, management.

One thing that caught my eye was that Missphit is making their way into stores near you — if you’ve got a Dillards nearby, you might want to see if the Missphit collection has made it to your local store. I am a fairly large Dillard’s fan, even though department stores are generally a little too rich for my blood most of the time (I will still spend the money for a good, one of a kind item if it screams at me loud enough!)

Missphit also has some awesome copy — another kudos to them — about what sets their fit apart from the rest — I thought that was a great way to explain it, without getting too technical (I’m a dummy about the actual construction of clothing, so I thought it was very informative)

Overall, I thought the site was pretty interesting. As far as opportunities go, my biggest gripe is the lack of pants. I know this is most likely intentional, as missphit seems to be more focused on a line of really cute tops and jackets, but I would like to see more plus size retailers offering pants that are well, comfortable, for lack of a better word. I would slaughter my own dinner (instead of shyly walking into the supermarket) for a pair of pants that didn’t make it look like I was ahem, compensating for something, if you know what I mean.

Happy surfing,

Isabella Murphy, signing off to dream about kimono tops and pinstriped slacks (my original and first love)